A business’s brand image is defined by how its target audience perceives it. So, at the end of the day, all the services and products that you’re offering would be for your target audience. If they have even a little doubt about the credibility of your business, then the image of this business can be significantly affected. Though PR (Public Relations) is an essential domain, the majority of companies spend less time on this. That’s because they are too engaged in other activities regarding the company. Nevertheless, PR plays a critical role in the success of a business and must...